Can Food and Beverage Advertising Questionnaire Predict Overweight and Obesity in Children and Adolescents from Low- and-Middle-Income Countries?
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Citações na Scopus
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Tipo de produção
article
Data de publicação
2022
Título da Revista
ISSN da Revista
Título do Volume
Editora
MARY ANN LIEBERT, INC
Autores
MORAES, Augusto Cesar F. De
I, Laura Gonzalez-Zapata
Citação
CHILDHOOD OBESITY, v.18, n.7, p.476-484, 2022
Resumo
Background: Information about the reliability and validity of questionnaires in low- and middle-income countries remains scarce.Objective: To test the reliability and predictive validity of a food and beverage marketing/advertising questionnaire for South American children and adolescents.Methods: A sample of 330 children (3-10 years old) and 215 adolescents (11-18 years old) was included from seven South American cities: Buenos Aires, Lima, Medellin, Montevideo, Santiago, Sao Paulo, and Teresina. The questionnaire consisted of seven questions about food and beverage marketing/advertising and decision influence. We assessed the reliability using temporal stability (2-week interval) and internal consistency. We assessed the predictive validity based on the risk of excess weight.Results: In children, reliability agreement from kappa coefficients ranged from 63.7% to 86.3%, and Cronbach's alpha (internal consistency estimate) ranged from 0.14 to 0.75. In adolescents, the reliability agreement ranged from 78.9% to 85.7%, and Cronbach's alpha ranged from 0.14 to 0.76. Exploratory factor analysis revealed two factors for both age groups. The predictive probabilities for excess weight ranged from 22.3% to 61.1% in children and from 24.9% to 64.1% in adolescents.Conclusions: The screen/marketing media questionnaire is a reliable and valid measure for the pediatric population from low- and middle-income countries. This subjective tool provides a feasible screening measure for the influence of advertising on children and adolescents at risk of overweight and obesity.
Palavras-chave
epidemiology, food and beverage marketing, obesity, pediatrics
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