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https://observatorio.fm.usp.br/handle/OPI/5237
Título: | Motivation and social capital among prospective blood donors in three large blood centers in Brazil |
Autor: | GONCALEZ, Thelma T.; OLIVEIRA, Claudia Di Lorenzo; CARNEIRO-PROIETTI, Anna Barbara F.; MORENO, Elizabeth C.; MIRANDA, Carolina; LARSEN, Nina; WRIGHT, David; LEAO, Silvana; LOUREIRO, Paula; ALMEIDA-NETO, Cesar de; LOPES, Maria-Ines; PROIETTI, Fernando A.; CUSTER, Brian; SABINO, Ester |
Citación: | TRANSFUSION, v.53, n.6, p.1291-1301, 2013 |
Resumen: | BACKGROUND: Studies analyzing motivation factors that lead to blood donation have found altruism to be the primary motivation factor; however, social capital has not been analyzed in this context. Our study examines the association between motivation factors (altruism, self-interest, and response to direct appeal) and social capital (cognitive and structural) across three large blood centers in Brazil. STUDY DESIGN AND METHODS: We conducted a cross-sectional survey of 7635 donor candidates from October 15 through November 20, 2009. Participants completed self-administered questionnaires on demographics, previous blood donation, human immunodeficiency virus testing and knowledge, social capital, and donor motivations. Enrollment was determined before the donor screening process. RESULTS: Among participants, 43.5 and 41.7% expressed high levels of altruism and response to direct appeal, respectively, while only 26.9% expressed high levels of self-interest. More high self-interest was observed at Hemope-Recife (41.7%). Of participants, 37.4% expressed high levels of cognitive social capital while 19.2% expressed high levels of structural social capital. More high cognitive and structural social capital was observed at Hemope-Recife (47.3 and 21.3%, respectively). High cognitive social capital was associated with high levels of altruism, self-interest, and response to direct appeal. Philanthropic and high social altruism were associated with high levels of altruism and response to direct appeal. CONCLUSION: Cognitive and structural social capital and social altruism are associated with altruism and response to direct appeal, while only cognitive social capital is associated with self-interest. Designing marketing campaigns with these aspects in mind may help blood banks attract potential blood donors more efficiently. |
Aparece en las colecciones: | Artigos e Materiais de Revistas Científicas - FM/MIP Artigos e Materiais de Revistas Científicas - HC/ICHC Artigos e Materiais de Revistas Científicas - LIM/46 Artigos e Materiais de Revistas Científicas - ODS/03 |
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art_LOUREIRO_Motivation_and_social_capital_among_prospective_blood_donors_2013.PDF Restricted Access | publishedVersion (English) | 100.65 kB | Adobe PDF | Visualizar/Abrir Request a copy |
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